And I'm a Strategist.
I get to the heart and soul of your company and figure our your brand’s architecture.
I discover insights about your target consumers through primary and secondary research.
I guide the ideation process through creative briefs and engaging brainstorms.
I make numbers tell a story by sifting through raw data to find the right ways to optimize in real time.
Here's more about me
I am an award-winning brand strategist residing and freelancing in the greater NYC area. My client portfolio Target, Starbucks, REI, and ABC, among others.
I cut my teeth building and overseeing strategy teams for global advertising agencies including Wieden+Kennedy and Swift, a POSSIBLE agency.
I have a wide range of experience, but some of my favorite projects to tackle are that of data analysis, creative brief writing, brand development, influencer relationship management and channel approach.
While I am collaborative in nature and work well with others, I am also a go-getter and comfortable running projects and strategic thinking solo.